How do different types of BA users contribute to business value?
Toomas Tamm, Peter B Seddon, Graeme Shanks
Communications of the Association for Information Systems | Association for Information Systems | Published : 2020
To explain how different types of business analytics (BA) users contribute to business value, we propose a new variance model called organizational benefits from business analytics use (OBBAU). The model captures three key mechanisms through which two distinct types of BA users drive organizational benefits: 1) data scientists providing advisory services, 2) end users using BA tools, and 3) both data scientists and end users creating and enhancing BA tools. To build the OBBAU, we thoroughly reviewed the BA and IS literatures and interviewed 15 BA experts.
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Awarded by Australian Research Council
Australian Research Council (ARC) grant DP0987003 supported the research we report in this paper. We presented an earlier version of this paper at ICIS 2013 (see http://aisel.aisnet.org/icis2013/proceedings/KnowledgeManagement/14/).