What kind of smoking identity following quitting would elevate smokers relapse risk?
Laura Callaghan, Hua-Hie Yong, Ron Borland, K Michael Cummings, Sara C Hitchman, Geoffrey T Fong
Addictive Behaviors | Published : 2020
BACKGROUND: Research has suggested that smokers who quit smoking and continue to identify themselves as a smoker versus a non-smoker are at greater risk of relapse. This study examines the relationship between post-quit smoker identities and relapse risk of former smokers in Australia and the UK comparing those who still identified as a smoker with firm choice to no longer smoke versus those not expressing a firm choice. Cross-country differences were examined. METHODS: Data analysed came from 544 former smokers (quit 1 month or more) who participated in the Australian and UK Waves 9 (2013) and 10 (2014) of the International Tobacco Control (ITC) surveys. Post-quit smoker identities were ass..View full abstract