Tourists' perceptions of green building design and their intention of staying in green hotel

Abstract

Hotel developers incorporate green building design to save on capital and operation cost. Hotel operators adopt green practice to affect tourists’ intention of staying (IoS). This paper recognises the important contribution of green building design and eco-service provision to green hotels. It investigates the internal relationships of tourists’ environmental concern (EC), their perceived importance of green building design (PIGBD) and their IoS in green hotels. A moderating regression analysis was adopted to validate the proposed tourists behavioural pattern based on a survey sample of 161 tourists from Hong Kong. The results reveal tourists’ EC positively affects their IoS, and their PIGBD..