Journal article
Exploring colour in context using Virtual Reality: Does a room change how you feel?
R Lipson-Smith, J Bernhardt, E Zamuner, L Churilov, N Busietta, D Moratti
Virtual Reality | SPRINGER LONDON LTD | Published : 2021
Abstract
The colour-in-context theory suggests that our reactions to colour vary depending on the context in which the colour is presented. Our understanding of how colour affects mood in different contexts is not well understood. We used Virtual Reality to explore mood and valence (colour preference) responses to colours in three different contexts: a living room, a hospital waiting room, and an empty cube-shaped room. Our hypothesis was that mood and preference responses to colour would vary depending on the virtual environment in which it was presented. Members of the general public participated in this prospective, within-participant case-crossover experimental study. Participants were randomised..
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Awarded by National Health and Medical Research Council
Funding Acknowledgements
Taubmans (R) paints provided seed funding of AUD$30,000 for this project (see conflict of interest statement), which contributed to partial salary support for authors EZ and LC to assist with data acquisition and analysis. -Taubmans (R) did not have any role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript. The specific roles of all authors are articulated in "Author's contributions" section. JB is funded by an NHMRC Research Fellowship (1154904). The Florey Institute of Neuroscience and Mental Health acknowledges the support of the Victorian Government's Operational Infrastructure Support Grant.