Thesis / Dissertation

Rethinking consumer embodiment: a practice based view of breast augmentation

Aphrodite Vlahos, Robin Canniford (ed.)

Published : 2020


The body is integral to consumption. Consumers feed, groom, dress, adorn, and alter their bodies. However, relatively few studies examine the body as a site of enquiry. This research seeks to understand the body as a site of consumption and draws from a long-standing tradition in sociology that treats the body and identity as intertwined in a personal project whereby the body is shaped through desired identity/ies. In this way, the body is framed as an obstacle that may either block identity projects, or as a static possession to be modified in line with these values. However, questions remain as to the ongoing process of shaping, interpreting and experiencing the body. I ask what are the em..

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