Thesis / Dissertation

Designing Incentives to Elicit Creativity

Ajanee Bhagya Ranasinghe, Margaret Abernethy (ed.)

Published : 2020

Abstract

In this thesis, I investigate the effectiveness of incentives for creative tasks. While organizations value and pursue creativity, they must also promote the efficient use of limited resources. Prior research finds that incentives, despite being a key control mechanism, are ineffective for simultaneously encouraging both creativity and efficiency. However, this relatively recent literature has not yet examined how critical attributes relating to individuals, tasks, and incentives may influence incentive efficacy. I conduct two studies to examine the differential effects of combined creativity and quantity incentives for (1) individuals with different creative capacities, (2) distinct types o..

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University of Melbourne Researchers