Journal article

The subtle spreading of sexist norms

Namkje Koudenburg, Amke Kannegieter, Tom Postmes, Yoshihisa Kashima

GROUP PROCESSES & INTERGROUP RELATIONS | SAGE PUBLICATIONS LTD | Published : 2020

Abstract

Even when overt sexism and prejudice become rarer, social norms that perpetuate inequality are remarkably persistent. The present research lays out one of the subtle ways in which sexist norms may spread through society, by pointing to the role of responses to sexism. We investigate how third parties infer social norms about sexism when observing social interactions. In three studies among male students (Studies 1 and 2) and male and female students (Study 3), we demonstrate that subtle variations in how people respond to a sexist statement can have a substantial influence on inferences third parties make about sexist norms. Specifically, when a sexist statement is made and the conversation ..

View full abstract

Grants

Awarded by Netherlands Organisation for Scientific Research (NWO)


Funding Acknowledgements

The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Netherlands Organisation for Scientific Research (NWO; Grant No. 451-17-011, to the first author).