Taiwan in Their Hands: cultural soft power and translocal identity making in the New York Taiwan Academy

Abstract

In 2011, Kuomintang (KMT) President Ma Ying-jeou created the Taiwan Academies as a cultural exchange initiative to enhance Taiwan’s soft power and introduce Taiwan’s culture to the world, while also competing against China for space in the realm of competing notions of Chineseness internationally. Three Taiwan Academy resource centres were established that year in New York, Los Angeles, and Houston. This thesis presents a historical case study analysis of the Taiwan Academy resource centre in New York between 2012-2014, in order to examine the context of production of soft power discourse and the empirical consequences within a specific program, among a target audience. To this end, it exami..