Performance, Cost-Effectiveness, and Representativeness of Facebook Recruitment to Suicide Prevention Research: Online Survey Study
Sylvia Lee, Michelle Torok, Fiona Shand, Nicola Chen, Lauren McGillivray, Alexander Burnett, Mark Erik Larsen, Katherine Mok
JMIR Mental Health | JMIR PUBLICATIONS, INC | Published : 2020
BACKGROUND: Researchers are increasingly using social media advertisements to recruit participants because of their many advantages over traditional methods. Although there is growing evidence for the effectiveness and cost-effectiveness of social media recruitment in the health sciences, no studies have yet examined this in the context of suicide prevention, which remains to be a highly stigmatized and sensitive topic. OBJECTIVE: This study aims to recruit a general community sample to complete a survey on suicide literacy, stigma, and risk via Facebook advertisements. Specifically, we aim to establish the performance of the advertisements, cost-effectiveness, sample representativeness, and..View full abstract
This study was supported by a philanthropic grant from the Paul Ramsay Foundation for the LifeSpan suicide prevention trial.