Journal article

Experience base, strategy-by-doing and new product performance

Liang Chen, Mengmeng Wang, Lin Cui, Sali Li

Strategic Management Journal | John Wiley and Sons | Published : 2021


Strategy research views firms’ diverse experience base as critical to new product success. It also champions strategy-by-doing in entrepreneurial settings. This study juxtaposes and bridges these two perspectives to better understand product development. We propose that while a firm’s product portfolio diversity contributes to new product success only to a certain degree, design iteration—a post-launch strategy-by-doing approach—is positively associated with new product performance. Our core contribution points to a complementary relationship: strategy-by-doing helps mitigate the capacity constraints problem that prevents firms from successfully adapting product development capabilities to a..

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University of Melbourne Researchers


Awarded by University of Melbourne Early Career Researcher Grant

Funding Acknowledgements

The authors appreciate the excellent guidance by Editor Chris Bingham and two anonymous reviewers. We are also thankful to Noman Shaheer, Pengxiang Zhang, Jianjun Wang, The University of Melbourne Early Career Researcher Grant (ECR0182020), and the University of South Carolina Center for International Business Education and Research (CIBER) grants.