The big nudge: here’s how the government could spread its coronavirus tracing app far, fast and wide

Abstract

The government’s tracing app, COVIDSafe, is off to a flying start, with over 1 million downloads within hours of launch. But what if the rate of uptake slows to the extent that the government’s 40% adoption rate looks unlikely to be achieved. When then? What about giving people incentives to download? And can people be “nudged” along to adopt?