Journal article

Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing

Elham Ghazimatin, Erik Mooi, Jan B Heide

Journal of Marketing | SAGE Publications | Published : 2021

Abstract

Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. Such organizations have considerable value-creation potential, but also face challenges, as evidenced by their mixed performance records. One particular challenge involves relationship governance, and in this respect, temporary organizations represent a conundrum: On the one hand, they pose significant governance problems, due to the need to manage numerous independent specialists under time constraints. At the same time, temporary organizations lack the inherent governance properties of other organizational forms like permanent organizations. The authors conduct a..

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