Journal article

Guest Editorial - "Connect, Engage, Transform!"

Erik Mooi, Sudha Mani

Journal of Business and Industrial Marketing | Emerald | Published : 2020

Abstract

This Special Issue “Connect, Engage, Transform!” is associated with the 2018 Australian & New Zealand Marketing Academy (ANZMAC) conference held in Adelaide, Australia in December 2018. The conference theme of “Connect Engage and Transform”, which is also the theme for this special issue recognizes the need for business researchers to connect with external stakeholders such as businesses and policymakers. Researchers should engage with different stakeholders to make an impact. All papers presented at the ANZMAC conference and related to the general theme of business-to-business marketing were eligible to submit their manuscript for consideration to this special issue.

University of Melbourne Researchers