Low carbon readiness in social context: Introducing the social context of environmental identity model
Yoshihisa Kashima, Lean O'Brien, Ilona McNeill, Michael Ambrose, Gordana Bruce, Christine R Critchley, Paul Dudgeon, Peter Newton, Garry Robins
ASIAN JOURNAL OF SOCIAL PSYCHOLOGY | WILEY | Published : 2021
Low carbon readiness (LCR) is an aspect of environmental identity, an individual citizen’s willingness to reduce carbon emissions and transition to low carbon lifestyle as a personal striving. Nevertheless, individuals’ personal strivings are strongly influenced by the social context in which they are situated. We propose the social context of environmental identity model, which postulates that social contexts for LCR have a nested structure. The micro-level Home is linked with other households through social networks at the meso-level Community, which are further embedded in a macro-level Society. These contexts are likely to influence LCR through different mechanisms. Home can exert direct..View full abstract
Awarded by CRC for Low Carbon Living Ltd - Cooperative Research Centres program, an Australian Government initiative
This research was funded by the CRC for Low Carbon Living Ltd (RP3012) supported by the Cooperative Research Centres program, an Australian Government initiative. We thank Jarrod Walshe for assisting with data collection and management as well as technical support.