Journal article
Acceptability, safety, and resonance of the pilot digital suicide prevention campaign "better off with you": Qualitative study
ER Carrotte, M Webb, A Flego, B Vincent, J Heath, M Blanchard
Jmir Formative Research | JMIR PUBLICATIONS, INC | Published : 2021
DOI: 10.2196/23892
Abstract
Background: The Interpersonal Theory of Suicide posits that there are three key elements of suicidal behavior: Perceived burdensomeness, thwarted belongingness, and the acquired capability for suicide. The digital campaign Better Off With You was developed to directly challenge the idea of perceived burdensomeness among people who are contemplating suicide in 2 communities within Australia. Objective: The aim of this study is to explore the needs and preferences of people with lived experience of suicidal thoughts and actions to inform the development of Better Off With You. Methods: This study involved a series of focus groups that aimed to discuss campaign messaging, scope, and approach. P..
View full abstractGrants
Funding Acknowledgements
The authors wish to thank all the participants who provided valuable contributions to this study. The authors acknowledge the support and contribution from the Northern Sydney PHN and Northern Queensland PHN, HotGlue and ThinkHQ. They also wish to thank Pauline Kenny for her contribution to the project. Better Off With You is a pilot initiative delivered by SANE Australia and is supported by funding from the Australian Government Department of Health and the John & Myriam Wylie Foundation.