Acceptability, Safety, and Resonance of the Pilot Digital Suicide Prevention Campaign "Better Off With You": Qualitative Study.
Elise Rose Carrotte, Marianne Webb, Anna Flego, Bonnie Vincent, Jack Heath, Michelle Blanchard
JMIR Form Res | JMIR Publications Inc. | Published : 2021
BACKGROUND: The Interpersonal Theory of Suicide posits that there are three key elements of suicidal behavior: perceived burdensomeness, thwarted belongingness, and the acquired capability for suicide. The digital campaign Better Off With You was developed to directly challenge the idea of perceived burdensomeness among people who are contemplating suicide in 2 communities within Australia. OBJECTIVE: The aim of this study is to explore the needs and preferences of people with lived experience of suicidal thoughts and actions to inform the development of Better Off With You. METHODS: This study involved a series of focus groups that aimed to discuss campaign messaging, scope, and approach. P..View full abstract