Understanding the effectiveness of advertisements about the long-term harms of alcohol and low-risk drinking guidelines: A mediation analysis
Emily Brennan, Danielle AJM Schoenaker, Kimberley Dunstone, Michael D Slater, Sarah J Durkin, Helen G Dixon, Simone Pettigrew, Melanie A Wakefield
Social Science & Medicine | PERGAMON-ELSEVIER SCIENCE LTD | Published : 2021
RATIONALE: Many people overestimate the amount of alcohol that increases their risk of harm and so may not perceive any need to change their drinking behaviour. Several countries have developed low-risk drinking guidelines, yet awareness of these guidelines remains low. Furthermore, mass media campaigns about alcohol-related harms may have limited impact if people do not perceive their current consumption as potentially harmful. Integrating drinking guidelines into media campaigns about alcohol's harms can concurrently provide drinkers with information about low-risk drinking levels and compelling reasons to comply. OBJECTIVE: Our aim was to build understanding of the effectiveness of messag..View full abstract
Awarded by Australian National Health and Medical Research Council
This work was supported by a competitive and independently reviewed Australian National Health and Medical Research Council project grant number 1070689. NHMRC provided no input into study design or interpretation.