Nudge and co-design: complementary or contradictory approaches to policy innovation?

Abstract

Nudge and co-design are gaining popularity as innovative approaches to solving similar policy problems. Nudge is an approach to public policy that changes the context in which decisions are presented to citizens in order to encourage a particular choice. Co-design uses creative and participatory methods to engage citizens, stakeholders and officials in an iterative process to respond to shared problems. Both nudge and co-design supposedly achieve more effective outcomes, address big societal problems, and, in contrast to traditional policy approaches, consider humans’ actual behaviour in a real-world context. In practice, we see them emerging and even merging together, despite significant te..