The Impact of Analytics in 2020

Abstract

More organizations are working their way up the maturity ladder—an encouraging sign that analytics investments are paying off. During a crisis, leaders look to the numbers to assess, analyze, and act. And 2020 has revealed just how valuable data can be when it comes to navigating uncertainty and forging new paths. The COVID-19 pandemic has accelerated the use of analytics, with 50 percent of organizations relying on data more than ever before. However, many are still struggling to measure the impact of their efforts: 47 percent still don’t have a clear, quantifiable analytics business case, which makes securing the investments needed to move forward difficult. Executives are grappling with ..