Journal article

'It's all the other stuff!' How smokers understand (and misunderstand) chemicals in cigarettes and cigarette smoke

Bill King, Ron Borland, Kylie Morphett, Coral Gartner, Kelly L Fielding, Richard J O'Connor, Kim Romijnders, Reinskje Talhout

PUBLIC UNDERSTANDING OF SCIENCE | SAGE PUBLICATIONS LTD | Published : 2021

Abstract

Many people understand chemicals as entities that do not occur naturally, and which are also invariably toxic. Tobacco control messages liberally use the term 'chemicals' to evoke these meanings and create concern among smokers. This may reinforce misunderstandings, potentially leading to smokers making harmful choices. To investigate smokers' understandings of chemicals, we conducted qualitative research using 18 individual interviews and three focus groups with Australian smokers and recently quit smokers. The research was guided by the 'mental models' framework and the recently developed Context, Executive, and Operational Systems theory. We discerned two clusters of mental models: the fi..

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Grants

Awarded by Victorian Health Promotion Foundation (VicHealth)


Funding Acknowledgements

PThe author(s) disclosed receipt of the following financial support for the research, authorship and/or publication of this article: The Victorian Health Promotion Foundation (VicHealth) funded this research as part of its Tobacco Harm Reduction Programme (Grant number 2014-0152).