Factors associated with farmers’ use of fee-for-service advisors in a privatized agricultural extension system

Abstract

The privatization of agricultural advisory and extension services in many countries and the associated pluralism of service providers has renewed interest in farmers’ use of fee-for-service advisors. Understanding farmers’ use of advisory services is important, given the role such services are expected to play in helping farmers address critical environmental and sustainability challenges. This paper aims to identify factors associated with farmers’ use of fee-for service advisors and bring fresh conceptualization to this topic. Drawing on concepts from service ecosystems in agricultural innovation and using the theory of planned behavior to define a plausible directed acyclic graph, we cond..