Journal article

Yes Boss! Towards a Projective Critique of BIG’s 8 House

Helen Runting, Fredric Torisson

Drawing On | The University of Edinburgh | Published : 2015

Abstract

Seductive, famous and published to the point of saturation, the 8 House in Copenhagen, designed by Bjarke Ingels Group (BIG) and completed in 2010, is a paradigmatic example of an architecture that is oriented towards the reproduction of its own image and thus of its own “project.” From the initial marketing video and press photography to amateur post-occupancy photographs shared online, we trace the ways in which a seemingly simple project (“happiness”) begins to sprawl, positioning its users as fans, and thus as co-producers of a pre-determined narrative. Temporarily inhabiting the positions of visitor and critic, we explore the risks and potentials of giving oneself up to an architectural..

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