Telephone Survey Versus Panel Survey Samples Assessing Knowledge, Attitudes and Behavior Regarding Animal Welfare in the Red Meat Industry in Australia

Abstract

Surveys are used extensively in social research and, despite a lack of conclusive evidence of their 'representativeness,' probability internet panel (PIP) surveys are being increasingly used to make inferences about knowledge, attitude and behavior in the general population regarding a range of socially relevant issues. A large-scale survey of Australian public attitudes and behavior toward the red meat industry was undertaken. Samples were obtained using a random digit dialing telephone survey (Computer-Assisted Telephone Interviewing-CATI, n = 502 respondents) and a PIP survey (PANEL, n = 530 respondents) to examine differences between the two samples regarding attitudes and behavior relat..