Journal article

Paths to social licence for tracking-data analytics in university research and services

Joshua P White, Simon Dennis, Martin Tomko, Jessica Bell, Stephan Winter



While tracking-data analytics can be a goldmine for institutions and companies, the inherent privacy concerns also form a legal, ethical and social minefield. We present a study that seeks to understand the extent and circumstances under which tracking-data analytics is undertaken with social licence-that is, with broad community acceptance beyond formal compliance with legal requirements. Taking a University campus environment as a case, we enquire about the social licence for Wi-Fi-based tracking-data analytics. Staff and student participants answered a questionnaire presenting hypothetical scenarios involving Wi-Fi tracking for university research and services. Our results present a Bayes..

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Funding Acknowledgements

This research is part of the LUMAS project, funded by the Networked Society Institute at the University of Melbourne ( Funding was awarded to S.W and S.D. The funders did not play any role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript.