Journal article

Doing new materialist data analysis: a Spinozo-Deleuzian ethological toolkit

Nick J Fox, Pam Alldred

INTERNATIONAL JOURNAL OF SOCIAL RESEARCH METHODOLOGY | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2021

Abstract

With growing social science interest in new materialist and posthuman ontologies, it is timely to explore how these may translate practically into social research methodologies. This task is complicated by differing interpretations of how new materialist precepts should shape research. This paper aims to fill a gap in the literature by setting out a methodology using one specific thread within the new materialisms: Deleuzian ‘ethology’. Inspired by Spinoza’s Ethics, Deleuze established a conceptual toolkit for ethological inquiry, comprising ‘relation’, ‘assemblage’, ‘affect’ and ‘capacity’. We show how this toolkit translates into a design for analysing empirical data. Effective data analys..

View full abstract