Differences in Hedonic Responses, Facial Expressions and Self-Reported Emotions of Consumers Using Commercial Yogurts: A Cross-Cultural Study
Mitali Gupta, Damir D Torrico, Graham Hepworth, Sally L Gras, Lydia Ong, Jeremy J Cottrell, Frank R Dunshea
FOODS | MDPI | Published : 2021
Hedonic scale testing is a well-accepted methodology for assessing consumer perceptions but is compromised by variation in voluntary responses between cultures. Check-all-that-apply (CATA) methods using emotion terms or emojis and facial expression recognition (FER) are emerging as more powerful tools for consumer sensory testing as they may offer improved assessment of voluntary and involuntary responses, respectively. Therefore, this experiment compared traditional hedonic scale responses for overall liking to (1) CATA emotions, (2) CATA emojis and (3) FER. The experiment measured voluntary and involuntary responses from 62 participants of Asian (53%) versus Western (47%) origin, who consu..View full abstract
This research was funded by a Melbourne Research Studentship from the University of Melbourne and the "Future Food Hallmark Research Initiative project" of the University of Melbourne.