Journal article

Can a social media intervention improve online communication about suicide? A feasibility study examining the acceptability and potential impact of the #chatsafe campaign

Louise La Sala, Zoe Teh, Michelle Lamblin, Gowri Rajaram, Simon Rice, Nicole TM Hill, Pinar Thorn, Karolina Krysinska, Jo Robinson

PLOS ONE | PUBLIC LIBRARY SCIENCE | Published : 2021

Abstract

There is a need for effective and youth-friendly approaches to suicide prevention, and social media presents a unique opportunity to reach young people. Although there is some evidence to support the delivery of population-wide suicide prevention campaigns, little is known about their capacity to change behaviour, particularly among young people and in the context of social media. Even less is known about the safety and feasibility of using social media for the purpose of suicide prevention. Based on the #chatsafe guidelines, this study examines the acceptability, safety and feasibility of a co-designed social media campaign. It also examines its impact on young people's willingness to inter..

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Grants

Awarded by National Health and Medical Research Council Career Development Fellowship


Awarded by National Health and Medical Research Council of Australia


Funding Acknowledgements

The #chatsafe project was funded by the Australian Government, under the Department of Health's National Suicide Prevention Leadership and Support Program. The study also received funding from the Future Generations Global and the William Buckland Foundation. JR is funded by a National Health and Medical Research Council Career Development Fellowship (ID1142348). SR was supported by a Career Development Fellowship from the National Health and Medical Research Council of Australia (APP1158881), and the Dame Kate Campbell Fellowship from the Faculty of Medicine, Dentistry and Health Sciences at The University of Melbourne. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.