Be sweet to babies during painful procedures: Evaluation of a parent-targeted and mediated video in Farsi

Abstract

Newborn screening is necessary for early detection of rare diseases, however, venipuncture and heel lance are painful for newborn infants. There are however effective evidence-based pain management strategies include breastfeeding or skin-to-skin care or giving a small volume of sweet solution. These strategies are demonstrated in a parent-targeted publicly accessible video titled Be Sweet to Babies, which has been produced and disseminated in multiple languages, including Farsi. We aimed to evaluate (1) the dissemination and reach of the Farsi video (using video analytics); and (2) viewers’ i) baseline knowledge and previous use of these pain management strategies; ii) intention to advocate..