Journal article

Evaluation of QuitNow Men: An Online, Men-Centered Smoking Cessation Intervention

Joan L Bottorff, John L Oliffe, Gayl Sarbit, Paul Sharp, Cristina M Caperchione, Leanne M Currie, Jonathan Schmid, Martha H Mackay, Sean Stolp

JOURNAL OF MEDICAL INTERNET RESEARCH | JMIR PUBLICATIONS, INC | Published : 2016

Abstract

BACKGROUND: Men continue to smoke cigarettes in greater numbers than women. There is growing evidence for the value of developing targeted, men-centered health promotion programs. However, few smoking cessation interventions have been designed for men. A gender-specific website, QuitNow Men, was developed based on focus group interview findings, stakeholder feedback, and evidence-based cessation strategies. The website was designed to incorporate a masculine look and feel through the use of images, direct language, and interactive content. Usability experts and end-users provided feedback on navigation and functionality of the website prior to pilot testing. OBJECTIVES: The objectives of the..

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University of Melbourne Researchers

Grants

Awarded by Canadian Cancer Society


Funding Acknowledgements

This research was funded by the Canadian Cancer Society (Grant #701615) and conducted in collaboration with the BC Lung Association's and QuitNow BC. The authors would also like to recognize other members of the QuitNow Men research team for their collective contributions: Jack Boomer and Sharon Hammond from the BC Lung Association's QuitNow Services and Context Research, and Blye Frank from the University of British Columbia.