Picture Me Smokefree: A Qualitative Study Using Social Media and Digital Photography to Engage Young Adults in Tobacco Reduction and Cessation
Rebecca J Haines-Saah, Mary T Kelly, John L Oliffe, Joan L Bottorff
JOURNAL OF MEDICAL INTERNET RESEARCH | JMIR PUBLICATIONS, INC | Published : 2015
BACKGROUND: Young adults have high rates of tobacco use compared to other subpopulations, yet there are relatively few tobacco interventions specifically targeted to this group. Picture Me Smokefree is an online tobacco reduction and cessation intervention for young adults that uses digital photography and social networking. OBJECTIVE: The main goal of the project was to determine the feasibility of engaging young adults in participating in user-driven, online forums intended to provide peer support and motivate critical reflection about tobacco use and cessation among this high-use, hard-to-reach population. A related aim was to explore the influence of gender-related factors on participati..View full abstract
Awarded by Canadian Cancer Society Research Institute
We gratefully acknowledge the support of the Canadian Cancer Society Research Institute, which provided the funding for this research project though a Social Media Interventions for Tobacco Prevention and Cessation Grant (2011-2013) (grant number: 2011-7900996).