Effective animal health programming requires consideration of and communication with those at the human-animal interface.
CAB Reviews: Perspectives in Agriculture, Veterinary Science, Nutrition and Natural Resources | CABI Publishing | Published : 2016
Abstract Since the advent of agricultural support services, animal health programming has most often appeared as a linear and top-down activity with information and resources flowing from educated, official senders or communicators (the 'haves') to ignorant, passive recipients (the 'have nots') who work and live with animals. The lack of consideration for the experience and perception of those at the animal-human interface can negatively impact the efficacy of animal health programming. In development practice generally, and more recently in the veterinary field, the importance of open communication and participation with programme participants has been identified as integral to succes..View full abstract