Journal article

Why Are Women Underrepresented in the American IT Industry? The Role of Explicit and Implicit Gender Identities

Alexander Serenko, Ofir Turel

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS | ASSOC INFORMATION SYSTEMS | Published : 2021

Abstract

Gender inequality in the IT profession is an acute issue with major individual, societal, and national implications. In this study, we build on the individual differences theory of gender and IT and extend it to account for subconscious processes that may drive women away from IT university majors and IT career choices. We specifically theorize on how the asymmetric roles of explicit and implicit gender identity facets impact the major selection of men and women students and affect their decisions to pursue the IT profession. To do so, this study introduces the concept of implicit gender identity, defined as the degree to which men and women subconsciously, automatically, and uncontrollably ..

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