Journal article

Possible negative effects of big data on decision quality in firms: The role of knowledge hiding behaviours

Maryam Ghasemaghaei, Ofir Turel



While common wisdom suggests that big data facilitates better decisions, we posit that it may not always be the case, as big data aspects can also afford and motivate knowledge hiding. To examine this possibility, we integrate adaptive cost theory with the resource-based view of the firm. This integration suggests that the effect of big data characteristics (i.e., data variety, volume, and velocity) on firm decision quality can be explained, in part, by data analysts' perceived knowledge hiding behaviours, including evasive hiding, playing dumb, and rationalized hiding. We examined this model with survey data from 149 data analysts in firms that use big data to varying degrees. The findings ..

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