Journal article

Exhaustion and dependency: a habituation-sensitization perspective on the duality of habit in social media use

Amr Soror, Zachary R Steelman, Ofir Turel

INFORMATION TECHNOLOGY & PEOPLE | EMERALD GROUP PUBLISHING LTD | Published : 2021

Abstract

Purpose: The current work builds on the dual process theory of habituation and sensitization to empirically investigate theory-based mechanisms through which social media use habit influences continued social media use intentions in the context of problematic social media use (SMU). Design/methodology/approach: We build on the dual process theory of habituation and sensitization and test our model with structural equation modeling technique applied to survey-based data collected from 337 social media users. Findings: Findings suggest that SMU Habit may increase user's perceived Habituation and directly reduce user's experienced SMU related Exhaustion. Furthermore, Habituation and SMU related..

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