Journal article

The buffering effect of flow experience on the relationship between overload and social media users' discontinuance intentions

Jiabao Lin, Shunzhi Lin, Ofir Turel, Feng Xu

TELEMATICS AND INFORMATICS | ELSEVIER | Published : 2020

Abstract

There is a growing need to understand why users discontinue using social media platforms. Understanding the antecedents of such decisions and the moderators that govern the antecedent effects can help users reach such decisions, and assist service providers in mitigating them. From a theoretical standpoint, there is a need to enrich the theoretical account of social media discontinuance phenomena. To address these issues, we integrate the “stimulus-organism-response” (S-O-R) framework and flow theory. We consequently portray the direct, indirect and moderating roles of flow experience in mitigating discontinuance intentions. We test this model via a survey of 502 WeChat users. The results su..

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Grants

Awarded by National Natural Science Foundation of China


Awarded by Soft Science Foundation of the Ministry of Agriculture and Rural Affairs of China


Awarded by Soft Science Foundation of Guangdong Province


Awarded by Philosophical and Social Science Foundation of Guangdong Province


Awarded by National Social Science Fund of China


Funding Acknowledgements

This work was supported by the grants from the National Natural Science Foundation of China (71873047, 71501078, 71810107003), a grant from the Soft Science Foundation of the Ministry of Agriculture and Rural Affairs of China (RKX2019030B), a grant from the Soft Science Foundation of Guangdong Province (2019A101002099), a grant from the Philosophical and Social Science Foundation of Guangdong Province (GD17XGL151), and a grant from the National Social Science Fund of China (19ZDA115).