Framing and self-responsibility modulate brain activities in decision escalation.
Ting-Peng Liang, Yu-Wen Li, Nai-Shing Yen, Ofir Turel, Sen-Mou Hsu
BMC Neurosci | Published : 2021
BACKGROUND: Escalation of commitment is a common bias in human decision making. The present study examined (1) differences in neural recruitment for escalation and de-escalation decisions of prior investments, and (2) how the activations of these brain networks are affected by two factors that can arguably modulate escalation decisions: (i) self-responsibility, and (ii) framing of the success probabilities. RESULTS: Imaging data were obtained from functional magnetic resonance imaging (fMRI) applied to 29 participants. A whole-brain analysis was conducted to compare brain activations between conditions. ROI analysis, then, was used to examine if these significant activations were modulated b..View full abstract
Awarded by Ministry of Science and Technology, Taiwan