Journal article

Framing and self-responsibility modulate brain activities in decision escalation.

Ting-Peng Liang, Yu-Wen Li, Nai-Shing Yen, Ofir Turel, Sen-Mou Hsu

BMC Neurosci | Published : 2021


BACKGROUND: Escalation of commitment is a common bias in human decision making. The present study examined (1) differences in neural recruitment for escalation and de-escalation decisions of prior investments, and (2) how the activations of these brain networks are affected by two factors that can arguably modulate escalation decisions: (i) self-responsibility, and (ii) framing of the success probabilities. RESULTS: Imaging data were obtained from functional magnetic resonance imaging (fMRI) applied to 29 participants. A whole-brain analysis was conducted to compare brain activations between conditions. ROI analysis, then, was used to examine if these significant activations were modulated b..

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