Journal article

Tug of war between social self-regulation and habit: Explaining the experience of momentary social media addiction symptoms

Babajide Osatuyi, Ofir Turel

COMPUTERS IN HUMAN BEHAVIOR | PERGAMON-ELSEVIER SCIENCE LTD | Published : 2018

Abstract

Addiction-like symptoms in relation to social networking site (SNS) use are prevalent and can adversely affect users. This paper seeks to theorize on and examine the etiology of such symptoms. Relying on the dual system theory (DST) with a specific focus on social aspects, this manuscript develops a research model positing that the momentary experience of SNS addiction symptoms is driven by tug-of-war between social self-regulation (a reflective process) and habit (a reflexive process), the effect of which is mediated via SNS use. It then tests the hypotheses through analyzing survey data from 161 SNS users, using structural equation modeling techniques. Results support the dual system persp..

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