Increasing firm agility through the use of data analytics: The role of fit

Abstract

Agility, which refers to a dynamic capability within firms to identify and effectively respond to threats and opportunities with speed, is considered as a main business imperative in modern business environments. While there is some evidence that information technology (IT) capabilities can help organizations to be more agile, studies have reported mixed findings regarding such effects. In this study, we identify the conditions under which IT capabilities translate into agility gains. We focus on a specific and critical IT capability, the use of data analytics, which is often leveraged by firms to improve decision making and achieve agility gains. We leverage dynamic capability theory to und..