Journal article

INTEGRATING TECHNOLOGY ADDICTION AND USE: AN EMPIRICAL INVESTIGATION OF ONLINE AUCTION USERS

Ofir Turel, Alexander Serenko, Paul Giles

MIS QUARTERLY | SOC INFORM MANAGE-MIS RES CENT | Published : 2011

Abstract

Technology addiction is a relatively new mental condition that has not yet been well integrated into mainstream MIS models. This study bridges this gap and incorporates technology addiction into technology use processes in the context of online auctions. It examines how user cognition and ultimately usage intentions toward an information technology are distorted by addiction to the technology. The findings from two empirical studies of 132 and 223 eBay users, using three different operationalizations of addiction, indicate that the level of online auction addiction distorts the way the IT artifact is perceived. Informing a range of cognitionmodification processes, addiction to online auction..

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