Journal article

Behind the makeup: The effects of cosmetics on women's self-objectification, and their objectification by others

Dax J Kellie, Khandis R Blake, Robert C Brooks

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY | WILEY | Published : 2021

Abstract

Does wearing makeup benefit women by changing how they perceive themselves, and are the perceptions that others make of makeup wearers positive, or negative? In two pre-registered experiments, we investigated the effects of makeup on women's self-perceived traits, and others’ objectifying perceptions of them. In Experiment 1, 229 women imagined one of four scenarios (e.g., a romantic date). Half applied makeup for that scenario before rating their self-perceived agency, humanness, romantic competitiveness towards other women and reactions to partner jealousy. Results showed little evidence that applying makeup affected women's self-perceived traits. In Experiment 2, 844 participants rated im..

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