Journal article

Product architecture definition based upon customer demands

JS Yu, JP Gonzalez-Zugasti, KN Otto

JOURNAL OF MECHANICAL DESIGN | ASME-AMER SOC MECHANICAL ENG | Published : 1999

Abstract

The product portfolio architecture developed by a design team will have a tremendous impact upon customer satisfaction and market acceptance of the set of products offered by the firm. Yet most work in architecture centers around cost savings, manufacturability, and other production-driven concerns. Here, we propose a customer need basis for defining the architecture of a portfolio of products. Customer needs analysis provides a list of requirements for a product to sell. At any moment in time, one can assess a market population to establish target values for product features and represent those targets as probability distributions. Similarly, one can also trace the product through its use o..

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University of Melbourne Researchers