Conference Proceedings

Identifying product portfolio arghitecture modularity using function and variety heuristics

EJ Zamirowski, KN Otto

Proceedings of the ASME Design Engineering Technical Conference | Published : 1999


This paper proposes a method for identifying product portfolio architecture alternatives based upon customer needs , and product function. Customer needs and uses are interpreted according to the variation in performance target values across the market and within the' set of individual customer uses. Product uses are represented by function structures consisting of the functions necessary for achieving the use. These individual product use function structures are combined into a irionolithic function structure to represent the entire product portfolio. This monolith is then partitioned according to function and product variety heuristics into function clusters that anticipate product modules..

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