Journal article

Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship

Martin Hirche, Paul W Farris, Luke Greenacre, Yiran Quan, Susan Wei

Journal of Retailing | Elsevier BV | Published : 2021

DOI: 10.1016/j.jretai.2021.04.002

University of Melbourne Researchers

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