Journal article

Australian Competition and Consumer Commission v Google: Deterring misleading conduct in digital privacy policies

Jeannie Marie Paterson, Elise Bant, Henry Cooney

Communications Law - Journal of Computer, Media and Telecommunications Law | Bloomsbury Professional | Published : 2021


Concerns over digital platforms’ collection and use of consumer data, and the impact of their data practices on personal privacy, consumer autonomy and market competition, have been increasing across the globe in recent years. The central business model of digital platform giants such as Google, Amazon, and Facebook, as well as relative newcomers Baidu, Alibaba and Tencent, is premised on bringing together consumers wanting to buy products and businesses wanting to advertise or sell their products to particular groups of consumers. This strategy relies on ‘consumer profiling’, a process through which data collected from consumers’ online interactions is fed into algorithms to make prediction..

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