The full story: Understanding how films affect environmental change through the lens of narrative persuasion

Abstract

Researchers in conservation fields have recently highlighted the potential for visual storytelling to convey environmental messages to large audiences. However, an effective model for how such narratives can produce environmental outcomes, such as human–nature connection and pro-environmental behaviour (PEB), has not yet been developed. Substantial evidence now suggests that narrative is an effective means of changing beliefs, attitudes and behaviours. This effect is demonstrated in diverse disciplines and understood within the theoretical frameworks of narrative persuasion. We propose a conceptual framework for understanding the impacts of environmental films on environmental behaviours, an..