Competitive champions versus cooperative advocates: Understanding advocates for evaluation in non-profit organisations

Abstract

Evaluation offers non-profit organisations an opportunity to improve their services, demonstrate achievements, and be accountable. The extant literature identifies individuals who can enhance the uptake of evaluation as evaluation champions. However, a paucity of detail is available regarding how to identify them and the support they require. This research investigated the characteristics and motivations of evaluation champions and examined how they promoted and embedded evaluation in an organisational system. Drawing upon the literature and social interdependence theory, the research took an interpretivist perspective to collaboratively generate knowledge about evaluation champions. Derive..