Journal article

Cultural diplomacy under the "digital lockdown": pandemic challenges and opportunities in museum diplomacy

Natalia Grincheva

PLACE BRANDING AND PUBLIC DIPLOMACY | PALGRAVE MACMILLAN LTD | Published : 2021

Abstract

The article analyzes the case of museum diplomacy during the Covid-19 global outbreak to illustrate two important trends that were reinforced in the condition of the pandemic. First, it argues that digital innovations achieved by cultural institutions in their international communication in the conditions of mass closures and national lockdowns significantly accelerated and even further legitimized digital diplomacy (Bjola et al. in Hague J Dipl 14(1–2):83–101, 2019). During the Covid-19 crisis, for instance, the volume of digital cultural production and its global consumption rate have dramatically increased (UNESCO in Report “Culture & COVID-19: Impact and Response Tracker.” https://bit.ly..

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University of Melbourne Researchers