Journal article

Business-to-Business Projects, Task Configuration, and Innovation

E Ghazimatin, EA Mooi, JB Heide

Journal of Marketing Research | SAGE PUBLICATIONS INC | Published : 2023

Abstract

Many new products and processes originate from projects. In two studies, the authors consider how a project's organizational design, as captured by its particular task configuration, impacts its ability to promote product and process innovation. Study 1 involves an analysis of panel data spanning 2001 through 2015 and involving 429 business-to-business projects in the construction industry. The authors test hypotheses regarding the role of project size, subcontractor diversity, and task configuration on product and process innovation. Their empirical tests show a pattern of nuanced effects on the two innovation types. A project's task configuration, as reflected in the general contractor's p..

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Funding Acknowledgements

The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The author(s) thank the University of Stavanger Business School for generously funding part of this research.