“The Times They Are-a-Changin”: The Effect of the Covid-19 Pandemic on Online Music Sharing in India

Abstract

Music sharing trends have been shown to change during times of socio-economic crises. Studies have also shown that music can act as a social surrogate, helping to significantly reduce loneliness by acting as an empathetic friend. We explored these phenomena through a novel study of online music sharing during the Covid-19 pandemic in India. We collected tweets from the popular social media platform Twitter during India’s first and second wave of the pandemic (n = 1,364). We examined the different ways in which music was able to accomplish the role of a social surrogate via analyzing tweet text using Natural Language Processing techniques. Additionally, we analyzed the emotional connotations ..