Journal article
Testing the effectiveness of alcohol health warning label formats: An online experimental study with Australian adult drinkers
E Brennan, K Dunstone, A Vittiglia, S Mancuso, S Durkin, MD Slater, J Hoek, S Pettigrew, M Wakefield
Plos One | PUBLIC LIBRARY SCIENCE | Published : 2022
Open access
Abstract
Health warning labels (HWLs) on alcohol containers may help reduce population-level alcohol consumption. However, few studies have examined the most effective formats for alcohol HWLs. This study tested the effects of three different types of alcohol HWLs. In an online experiment, N = 1,755 Australian adult drinkers were randomly assigned to one of five conditions: (a) No HWL control; (b) DrinkWise control (industry-developed labels currently on some containers); (c) Text-Only HWLs; (d) Text + Pictogram HWLs; or (e) Text + Photograph HWLs. In the three intervention conditions, participants were exposed to eight HWLs, each depicting a different long-term harm. Exposure occurred during an init..
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Awarded by National Health and Medical Research Council
Funding Acknowledgements
The study was funded by an Australian National Health and Medical Research Council (https://www.nhmrc.gov.au/) Project Grant [#1129002] awarded to MW, EB, SD, SP, JH, and MDS. The funders had no role in study design, data collection and analysis, the decision to publish, or preparation of the manuscript.