Journal article

Promoting prosocial behavior in an unequal world

K Kirkland, J Jetten, M Wilks, J Kirby

Frontiers in Psychology | Frontiers Media SA | Published : 2023

Open access

Abstract

Amid a global pandemic and the climate crisis, there is an increasing need to understand how to promote largescale, coordinated action between different groups. Yet certain factors such as inequality can hinder cooperation. We aimed to establish how to orient groups toward a superordinate goal when they have unequal resources. Participants were divided into two ‘countries’ and asked to assemble LEGO bricks into food (by building pieces in a certain order) to prevent starvation among ‘the people’. One ‘country’ had few LEGO bricks whereas the other had an abundance, and the only way to maximize food creation was for the groups to work together. We assessed the efficacy of three diverse interv..

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University of Melbourne Researchers